Wang Jianxun's first job was as a hardware manufacturing engineer in a Taiwan funded enterprise. That year was 2000. The state did not assign jobs to college graduates. Relying on the school's permanent docking point in Guangdong, Wang Jianxun became a member of the incoming material processing enterprise in Longgang, Shenzhen by means of labor dispatch.

"When I was studying, I liked liberal arts very much, and my other academic achievements were never better. Therefore, I was not interested in learning technology at that time. After more than a year, I took the initiative to apply for transfer to sales, and made a feeling as soon as I did it."

After leaving Taiwan funded enterprises, Wang Jianxun went to Jianlibao group and a British company to engage in trade. He said that these two experiences had a profound impact on his later development.
At that time, Wang Lixun, who was in charge of the group, was promoted to be an excellent sales team at the peak of the group.
The British company he later worked for is a century old enterprise specializing in OEM, with hundreds of years of brand accumulation. There, Wang Jianxun deeply felt the persistence and value of the brand for the first time.

"As small as how to iron the white shirt you wear every day, and as large as how to control the product quality and pursue the almost harsh perfection and perfection, the boss will teach you by hand and instill such values into you in various ways." All these had a far-reaching impact on his later entrepreneurship.

In Sowo, he has been instilling the idea with his employees that there may be tens of thousands of accessories on a machine, and the craftsman spirit must be accumulated bit by bit. Not only must he have full understanding and confidence in his products when selling things, but also the products and services provided to the market must be perfect. "What he doesn't recognize can't be sold to customers anyway, but should be improved and improved in continuous refining".

Wang Jianxun thinks so. He has done the same in the past few years.
In 2008, by chance, Wang Jianxun talked with his friends that PCB automatic film applicator had certain market potential in the era when foreign brands were still in power, so he reached a cooperation consensus with a team with many years of foreign investment background and began a new entrepreneurial process. They rented a factory outside the Shenzhen pass and began to close the door for research and development, making trouble in a space of only a few hundred square meters. This is two or three years.

In those days, Wang Jianxun's investment level is still vivid to his wife. "At that time, he often forgot to eat and sleep in research and development. It was common for him to work continuously for a week without going home. When he was tired, he spread a piece of paper to the ground and slept directly in the research and development plant".

Talking about this experience, Wang Jianxun was also happy. He said that at that time, he didn't feel physically tired at all. Every day, he focused like carving a work of art by himself. From scattered parts to building equipment framework, and then assembling into a working prototype, every step made him feel the sense of achievement of entrepreneurship and always feel full of power.

"In those years, maybe my body and spirit have been very tight. I rarely got sick. As a result, after the first show of the product exhibition in 2010, I got seriously ill and stayed in bed for a week."
Although product R & D took several years, fortunately, in those years, the Pearl River Delta was experiencing the impact of the international financial crisis. The overall economic environment was not very good, the market was shrinking, and it was difficult to find jobs. This situation made many talents dare not resign at will. For start-ups such as yusiwao, it was conducive to maintaining the stability of the talent team and promoting R & D smoothly.

On the other hand, because there was no business to do, many peer enterprises were reluctant to invest resources to develop a new generation of products at that time. This situation also made Sowo's products encounter less competition when they were launched into the market, which objectively promoted the growth of the enterprise.

In order to win the market, the right time and place are only objective conditions, and the key is to have excellent quality and service. Wang Jianxun said that since they were widely recognized at the exhibition, they have gradually received some orders. He told his team partners that in any case, the products sold should ensure excellent quality, have extreme requirements for themselves, and protect the quality and reputation.

"I remember that the first equipment was sold to Songgang. After half a year of use, the customer reported that there were faults in three days and two ends. We attached great importance to it. Considering that this equipment is the first finished machine developed by us, and grateful for the support of the first customer, we directly pulled the equipment back and gave the customer a brand-new equipment worth more than one million yuan free of charge. The customer was moved by our integrity and cultivated a solid trust Later, I continued to buy many of our equipment and introduced the business of friends and peers. "

Wang Jianxun said that such persistence has also gradually reduced the communication cost between them and customers. "Originally, when selling a piece of equipment, we had to repeatedly emphasize the technical advantages with customers and grind it for a period of time before we can start talking about the price. Now we can talk about the price directly in the past, and customers have formed brand recognition for Sowo's products".

With the continuous expansion of the development scale of the enterprise, Wang Jianxun began to re plan the development of SiVo: in 2015, he moved the whole enterprise to Songshan Lake where the robot industry gathered, hired a team of professional managers, and led Sowo to a new level of development at a higher level.

"Now the influence of our products in the market is obvious. For example, a PCB intelligent device. Before our products came out, similar products of leading brands in Japan had to sell for about 1.7 million to 1.8 million yuan. In just a few years, now they only sell for about 1.2 million to 1.4 million yuan, but our products can also sell for 800000 to 1 million yuan."

At present, 60% of Sowo's market is concentrated in the electronic information industry in the Pearl River Delta, and its market share is also increasing. Wang Jianxun said that he will not compete with foreign leading brands like some industries, mainly by price war, but by insisting on talking about products and services, learning from Japan's top brands that have been precipitated for decades, and winning the market with top product quality and services.

Next, Sowo will not only focus on PCB, but will gradually try to extend its development to other fields such as roof solar intelligent equipment to achieve more diversified development.