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[character pioneer] dialogue with Wang Jianxun, general manager of Sowo: continuously expand higher-end automation equipment manufacturing

2016.04.15
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Guangdong Sowo advanced equipment Co., Ltd. is a professional high-tech company in the field of industrial electronics, providing professional process solutions for printed circuit board, touch screen, semiconductor and solar energy industries. Through a short period of time, Sowo has made outstanding achievements through continuous independent innovation and brand research and development. In 2014, Sowo sold more than 50 automatic equipment of circuit board film applicator, comprehensively won the leading position in the industry film applicator market and became a well deserved film applicator in PCB industry!


The CPCA show [printed circuit information] and pcb007 interviewed Wang Jianxun, general manager of Guangdong Sowo advanced equipment Co., Ltd.

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1、What new products will this exhibition bring? Can you introduce them to us? What are the individual characteristics of this equipment in helping customers improve production quality and reduce production costs?


The equipment we bring this time is a full-automatic film applicator mainly for high-end HDI boards, which is mainly for some thin plates. Today's electronic products mainly tend to be light, thin and miniaturized. Our full-automatic film pasting machine for HDI board is born from the application. This machine can be used to paste extremely thin PCB boards. The thinnest PCB boards can be 0.04mm, or even 0.036mm flexible boards. It should be said that it is the world's first equipment specially customized for HDI or ultra-thin boards.

In addition to the thin plate, another particularly important technical index is that the production speed is very fast. Its standard production speed can reach 3.5m/s, which can be said that only we can do in the industry. In terms of intellectual property rights of this machine, we have 14 patents, including one for invention and 13 for new technology.


2、It is understood that your company is expanding not only in the domestic market, but also in foreign markets. Can you talk to us in detail about this?


Since 2012, we have been working in foreign markets. We now have about six sets of equipment in Silicon Valley in the United States. We have our agents in North America, Russia, Britain and Europe. In the United States, in addition to PCB, we also export semiconductors and solar energy.


3、The whole team of Sowo is very young and has unique views on enterprise management and innovative thinking. How do you maintain innovative thinking in the process of enterprise development and growth? (such as management, R & D, team building, sales model, etc.)


Sowo focuses on the R & D and production of high-quality and high-performance automation equipment. Our R & D personnel account for 1 / 3 of the total number of the company. This year, we will increase some R & D investment, including capital and personnel reserve.

We hope to promote the development of the company through R & D, which is mainly reflected in several aspects. First, we can continuously launch new products close to customers; In addition, we also focus on the automation of PCB industry, that is, industry 4.0. What we need to do is not only let customers buy our film applicator, but also connect the whole system in series to save manpower, make efficiency higher, speed faster and reduce the whole production cost. I hope Sowo will become an application expert in these three industries in the future.


4、You just talked about your plan for the future trend. What is the integration of the front and back ends of industry 4.0 after the case? Please tell us how the front and back ends cooperate in terms of hardware, software and data?


I think every manufacturing process in our PCB industry is still relatively single. Manufacturers provide each single equipment or single product. Manufacturers are not connected in series. We hope to integrate the manufacturing process with the manufacturing process through the software developed by our company. For example, our current machine can have three functions, and these three functions are all together without any connection problem, There is no problem of interface with other signals; Another aspect is that there is a data exchange between our current equipment and our upstream and downstream equipment, including our equipment exported to the United States. We will also add some special modules in the equipment to connect the machines of other manufacturers with our machines. Generally speaking, it is a relatively open design.

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